I really love what I do. I realise not everyone can share this position so I do not take it for granted.

It’s because I love what I do, that I pour a part of myself into every project I put my hand (or mouse) to. There’s an emotional attachment to the colour choices, the type faces, the code. These are most often backed up by rational, informed design decisions — but it’s easy to gain an attachment to the finished product.

But design is subjective, so something I have created may not be what someone else finds quite as good. Constructive disagreement is fine. Encouraged, even. It facilitates the process towards an end result where (hopefully) the designer and client are equally happy.

So while I don’t mind being challenged on my design work on even the highest level ‘I don’t like the look of it’, I will always endeavour to have a rationale behind each decision that lead to the design that you’re critiquing.

I believe it’s quite natural to at first the defend your own work. If I can explain those design decisions at a deeper level than because it looked good then I will make the case for why my work best meets the brief. If I’m not truly passionate about the work I create and the reasons that went into creating it, why bother putting pencil to paper (or pixels to screen) at all?

But if we must, we can of course make the logo bigger. My job isn’t disregard of the client’s goals, it’s to communicate them as effectively (and atheistically) as possible.

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